How to Build & Launch Better Apps or Websites
Make sure you're building a product that people will find valuable. This means a deep understanding of the user's hopes, problems & motivations. Do not work off-of on untested assumptions.
Develop a deep empathy for your users or you fail at product-market fit, falling retention numbers or high user churn
Confirmation bias is relying too much on your own product vision, cherry-picking based on your pre-existing beliefs and ignoring information that doesn’t match
Pitfalls of tech teams include being excited because a new product / feature is new, challenging or fun but not because people will actually use it
Articulate your value proposition clearly so you can drive alignment and focus on what features matter the most
People don’t simply buy products or services, they ‘hire’ them to make progress in specific circumstances
A jobs to be done statement concisely describes the way a particular product or service fits into a person's life to help them achieve a particular task, goal, or outcome that was previously unachievable.
You can either build something a large number of people want a small amount, or something a small number of people want a large amount. Choose the latter. Paul Graham: http://paulgraham.com/startupideas.html