Your website’s Testimonial page allows you to build trust with your customers which is helpful to visitors that do not know you or your business.
Your Testimonial’s page also serves as a source of relevant content for your website. Keep in mind that Google loves unique, relevant content and so, the more your business gets discussed on your website, the better for you!
Your Testimonial Page can also distinguish yourself from competitors who do not provide testimonials on their websites.
Finally, your Testimonial Page shows you that you appreciate your customers. It shows that your business welcomes feedback and is emotionally connected to the community you are serving!